Before you send a campaign, you build it in the campaign composer — a single screen where you choose who receives your message, write what it says, and decide how it looks. Amplifi autosaves your work throughout, so you can step away and come back without losing anything. Once you’re happy with the message, you can send a test to yourself before launching.Documentation Index
Fetch the complete documentation index at: https://docs.messagesender.ai/llms.txt
Use this file to discover all available pages before exploring further.
Create a campaign
Navigate to Campaigns in the left sidebar and click Create Campaign, or use the direct/compose route.
Name your campaign
Give the campaign an internal name so you can find it later. This name is never sent to contacts.
Choose your audience
Select who receives this campaign. You have two options:
- Saved segment — pick a segment you’ve already built from your contacts. Segments update dynamically based on their filter rules.
- Tag filter — build a one-time audience by filtering contacts based on one or more tags.
Write your message
Type your message in the body field. As you write, the character counter shows how long your message is and how many SMS segments it uses.SMS messages use 1 credit per 480 characters (rounded up). If you’re sending MMS, the credit cost is 2 per message regardless of length.
Standard SMS character limits still apply at the carrier level. Long messages are split into segments that reassemble on the recipient’s device, but very long messages may display differently on some phones.
Insert merge fields
Click the merge field button (or type
{{ directly in the message body) to personalize your message with contact data. If a contact’s field is blank, the merge field is replaced with an empty string.Available merge fields:| Merge field | What it inserts |
|---|---|
{{firstName}} | Contact’s first name |
{{lastName}} | Contact’s last name |
{{email}} | Contact’s email address |
{{phone}} | Contact’s phone number |
{{city}} | Contact’s city |
{{state}} | Contact’s state |
{{zip}} | Contact’s ZIP code |
{{customFieldName}} | Any custom field you’ve defined |
Add an image (MMS only)
To send an MMS message, upload an image using the image attachment option. Supported formats include JPEG, PNG, and GIF. Once an image is attached, the campaign automatically becomes an MMS send.
MMS messages cost 2 credits per recipient instead of the standard SMS rate. Make sure your credit balance can cover the full audience before launching.
Add a tracked short link (optional)
To include a link in your message, use the short link tool in the composer. Amplifi shortens the URL and tracks every click, including which contact clicked and when.Paste your destination URL into the short link field and insert the generated short link into your message body. When contacts tap the link, their click is recorded and attributed to them individually — visible later in campaign analytics.
Only links created through the short link tool are tracked. Pasting a full URL directly into the message body will send it as plain text without click tracking.
Send a test message
Before launching, send the exact campaign message to up to 5 test recipients. Test recipients receive the real message, with merge fields applied using your own contact record if available.Enter phone numbers in the test send field and click Send Test. Verify that merge fields resolve correctly, the formatting looks right, and any link works as expected.
Schedule or send
When you’re ready, choose to Send Now or Schedule for a future date and time. See Schedule a campaign for details on timing, timezone behavior, and quiet hours.