> ## Documentation Index
> Fetch the complete documentation index at: https://docs.messagesender.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS and MMS campaigns: overview and key concepts

> Learn what campaigns are in Amplifi, how campaign statuses work, and which features help you send targeted bulk messages with confidence.

Campaigns are how you reach your audience at scale. When you send a campaign, Amplifi delivers an SMS or MMS message to every eligible contact in your chosen audience — a saved segment or a custom filter you build at send time. From first draft to final analytics, everything happens in one place: compose your message, personalize it with merge fields, test it before launch, schedule it for the right moment, and review delivery results afterward.

## Campaign statuses

Every campaign moves through a set of statuses that tell you exactly where it is in its lifecycle.

| Status        | What it means                                                           |
| ------------- | ----------------------------------------------------------------------- |
| **Draft**     | You're still working on it. Nothing has been sent.                      |
| **Scheduled** | The campaign is set to send at a future time.                           |
| **Pending**   | The campaign has been submitted and is preparing to send.               |
| **Sending**   | Messages are actively being delivered to recipients.                    |
| **Completed** | All messages have been processed.                                       |
| **Paused**    | Sending has been temporarily stopped.                                   |
| **Failed**    | Something went wrong. Review the campaign detail for error information. |

## Key features

<CardGroup cols={2}>
  <Card title="Drafts and autosave" icon="floppy-disk">
    Amplifi automatically saves your work as you compose. Come back and pick up where you left off at any time.
  </Card>

  <Card title="Personalization" icon="user">
    Insert merge fields like `{{firstName}}` or custom fields to make every message feel personal.
  </Card>

  <Card title="MMS support" icon="image">
    Attach an image to send a picture message instead of plain text. MMS campaigns cost 2 credits per message.
  </Card>

  <Card title="Duplicate-send protection" icon="shield-check">
    Before launch, Amplifi checks whether the same audience was already contacted that day and warns you before proceeding.
  </Card>
</CardGroup>

## What you can do with campaigns

* Create SMS or MMS campaigns from the **Campaigns** section or via the **Create Campaign** shortcut
* Save drafts and return to them later — autosave keeps your work safe
* Duplicate existing campaigns to reuse message content or audience targeting
* Send immediately or schedule for a specific date and time
* Test your message with up to 5 recipients before launching
* Target a saved segment or build a one-time filter based on tags and contact attributes
* Attach images to send MMS messages
* Include a tracked short link and see click-level analytics per contact
* Run an A/B test to find the message that performs best before sending to your full audience
* Export campaign results as CSV for reporting

## Explore campaigns

<CardGroup cols={2}>
  <Card title="Compose a campaign" icon="pen-to-square" href="/campaigns/composing">
    Choose your audience, write your message, add images, and insert merge fields.
  </Card>

  <Card title="Schedule a campaign" icon="calendar" href="/campaigns/scheduling">
    Send now or set a future time with timezone and quiet-hours support.
  </Card>

  <Card title="A/B testing" icon="flask" href="/campaigns/ab-testing">
    Test two message variants on a sample before sending the winner to everyone.
  </Card>

  <Card title="Analytics" icon="chart-bar" href="/campaigns/analytics">
    Track delivery, replies, link clicks, and more after your campaign sends.
  </Card>
</CardGroup>